Eneza

Advertise on WhatsApp Status.

Status: ✅ Live — 12,000+ users

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What is Eneza?

Eneza lets businesses advertise through WhatsApp Status:

• Create ad with images/video
• Publishers post to their Status
• Reach thousands of viewers
• Pay per view

Eneza = "spread" in Swahili

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How It Works

For Advertisers

1. Create Campaign
   → Upload images/video
   → Set target audience
   → Set budget (e.g., KES 5,000)

2. Publishers Accept
   → See campaign in dashboard
   → Post to their WhatsApp Status

3. Track Results
   → Views, clicks, engagement
   → Pay only for verified posts

For Publishers

1. Sign Up
   → Verify WhatsApp number
   → Show your audience size

2. Browse Campaigns
   → See available ads
   → Accept ones that fit your audience

3. Post & Earn
   → Post to your Status
   → Screenshot to verify
   → Get paid per campaign

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Why WhatsApp Status?

• 500M+ users in Africa on WhatsApp
• High engagement — Status is checked daily
• Trust — See ads from people you know
• Local reach — Target by city/region

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Ad Formats

Format	Description
Image	Single image with caption
Carousel	Multiple images
Video	Up to 30 seconds
Link	Image + clickable link

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Targeting

Option	Description
Location	City, region, country
Audience Size	Publisher min followers
Category	Fashion, tech, food, etc.

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Pricing

Advertisers pay:

• Campaign creation: Free
• Per verified view: KES 1-5
• Minimum budget: KES 1,000

Publishers earn:

• 70% of ad revenue
• Paid weekly to mobile money

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Current Traction

Metric	Value
Publishers	12,000+
Monthly reach	2M+ Status views
Advertisers	200+
Monthly GMV	Growing

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Integration with Yebo

YeboShops

User lists item on YeboShops
        │
        ▼
"Boost this listing?"
        │
        ▼
Creates Eneza campaign automatically
        │
        ▼
Distributed to 12,000 publishers
        │
        ▼
Reaches 50,000+ potential buyers

Agent

User: "Promote my listing"

Agent:
→ Creates Eneza campaign
→ "Your item will be promoted to 10,000+ viewers.
   Budget: KES 500
   Duration: 3 days
   Proceed?"

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Roadmap

Feature	Status
Basic campaigns	✅ Live
Publisher payouts	✅ Live
Analytics dashboard	✅ Live
YeboShops integration	🔄 Building
Agent integration	🔄 Building
Video ads	📋 Planned
Instagram integration	📋 Planned

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API Access

For businesses wanting to programmatically create campaigns:

POST /api/campaigns
{
  "name": "Phone Case Sale",
  "budget": 5000,
  "media": ["https://..."],
  "caption": "50% off phone cases!",
  "link": "https://yeboshops.com/...",
  "targeting": {
    "locations": ["Nairobi"],
    "categories": ["shopping"]
  }
}

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Why Eneza Matters for Yebo

1. Distribution — Every YeboShops listing can reach 12K+ publishers
2. Revenue — Advertising is high-margin
3. Network effects — More publishers = more value = more advertisers
4. User acquisition — Publishers become Yebo users