Eneza Analytics Dashboard

Overview

Real-time analytics and metrics tracking for the Eneza platform—monitoring ad performance, user engagement, advertiser ROI, and business health across the WhatsApp Status advertising ecosystem.

Key Performance Indicators (KPIs)

Revenue Metrics

Gross Merchandise Value (GMV)

E 0

+0% MoM

Platform Revenue

E 0

+0% MoM

Average CPV (Cost Per View)

E 0.02-0.05

Volume-based (10x value)

User Metrics

Active Sharers

0

+0 this month

Active Advertisers

0

+0 this month

Monthly Verified Views

0

Target: 2.5M

Engagement Metrics

Daily Active Sharers (DAS)

0

0% of total

Screenshot Approval Rate

0%

Target: >85%

Avg Views per Share

0

Target: 40-60

Unit Economics

Sharer Acquisition Cost

E 0

Target: <E5

Advertiser Acquisition Cost

E 0

Target: <E500

Net Margin

45%

50/50 split + low verification

Charts & Visualizations

Verified Views Growth

[Chart: Daily verified views over last 30 days]
Target: +15% WoW average growth

Sharer Acquisition

[Chart: New sharers per week]
Target: 1,000+ sharers/week in Year 1

Advertiser Spend

[Chart: Total campaign spend per month]
Target: E250K+ monthly GMV

Screenshot Verification

[Chart: Approval vs rejection rate]
Goal: >85% approval rate

Detailed Metrics

Platform Metrics

Metric	Current	Target	Status
Monthly GMV	E 0	E900K	Pre-launch
Monthly Views	0	30M	Pre-launch
Active Sharers	0	25,000	Pre-launch
Active Advertisers	0	300	Pre-launch
Avg CPV	E0.02-0.05	Volume-based	10x value
Sharer Split	50%	50%	Target
Net Margin	45%	45%	Target
AI Approval Rate	-	>85%	Pre-launch

Sharer Metrics

Metric	Current	Target	Status
Daily Active Sharers	0	5,000 (20%)	Pre-launch
Shares per Day	0	5-10	Pre-launch
Avg Views per Share	0	100	Pre-launch
Avg Earnings per Share	E0	E1.50 (at E0.03 CPV)	Pre-launch
Avg Daily Earnings	E0	E10-20/day	Pre-launch
Payout Success Rate	-	99%+	Pre-launch
Day 7 Retention	-	>35%	Pre-launch
Day 30 Retention	-	>20%	Pre-launch

Sharer Earnings (50% of CPV, per 100 views):

CPV Tier	Sharer Rate	Per 100 Views
E0.05	E0.025/view	E2.50
E0.04	E0.02/view	E2.00
E0.03	E0.015/view	E1.50
E0.02	E0.01/view	E1.00

Advertiser Metrics

Metric	Current	Target	Status
Active Campaigns	0	500+	Pre-launch
Avg Campaign Budget	E0	E3,000	Pre-launch
Campaign Completion Rate	-	>90%	Pre-launch
Advertiser Retention (90d)	-	>65%	Pre-launch
Repeat Campaign Rate	-	>70%	Pre-launch
Time to First Campaign	-	<24 hours	Pre-launch
Avg Views per Campaign	0	5,000	Pre-launch
ROAS (Return on Ad Spend)	-	>3x	Pre-launch

Performance Metrics

Metric	Current	Target	Status
API Response Time	95ms	<200ms	Good
App Load Time (3G)	2.1s	<3s	Good
Screenshot Processing	6.5s	<10s	Good
Payout Processing	18s	<30s	Good
Error Rate	0.2%	<1%	Good
Uptime	99.95%	99.9%	Excellent

Marketplace Health

Supply vs Demand

Supply (Sharer Capacity):
  Available shares/day:     0
  Active sharers × 2 shares: 0 capacity

Demand (Advertiser Budget):
  Active campaign budget:   E0
  Views requested:          0

Balance: [Supply/Demand ratio will be tracked here]

Geographic Distribution

Region	Sharers	Advertisers	GMV	% of Total
Mbabane	0	0	E0	0%
Manzini	0	0	E0	0%
Siteki	0	0	E0	0%
Other Eswatini	0	0	E0	0%

Funnel Analysis

Sharer Acquisition Funnel

Stage	Count	Conversion	Drop-off
App Download	0	100%	-
Registration Complete	0	0%	0%
First Share	0	0%	0%
First Screenshot	0	0%	0%
First Approval	0	0%	0%
First Withdrawal	0	0%	0%

Advertiser Funnel

Stage	Count	Conversion	Drop-off
Dashboard Signup	0	100%	-
First Deposit	0	0%	0%
Campaign Created	0	0%	0%
Campaign Approved	0	0%	0%
First Views	0	0%	0%
Second Campaign	0	0%	0%

Financial Dashboard

Revenue Breakdown

CPV Tiers (Volume-Based):

Budget	CPV	Views	Platform 50%
E100-499	E0.05	2,000-9,980	E50-249
E500-999	E0.04	12,500-24,975	E250-499
E1,000-4,999	E0.03	33,333-166,633	E500-2,500
E5,000+	E0.02	250,000+	E2,500+

By Advertiser Segment:

• SMB (<E1K/mo): Higher CPV (E0.04-0.05), better margins per view
• Mid-Market (E1-5K): Volume (E0.03), balanced margins
• Enterprise (>E5K): Lowest CPV (E0.02), highest volume

Payout Summary

Period	Total Payouts	Unique Sharers	Avg Payout	Success Rate
Today	E0	0	E0	-
This Week	E0	0	E0	-
This Month	E0	0	E0	-

AI Verification Analytics

Screenshot Processing

Metric	Today	Week	Month
Screenshots Processed	0	0	0
Approved	0	0	0
Rejected	0	0	0
Approval Rate	-	-	-
Avg Processing Time	-	-	-

Rejection Reasons

Reason	Count	% of Rejections
View count not visible	0	0%
Not WhatsApp Status	0	0%
Wrong ad/content	0	0%
Duplicate screenshot	0	0%
Suspected fraud	0	0%

Fraud Detection

Metric	Current	Threshold	Status
Fraud Rate	0%	<5%	Good
Flagged Users	0	-	-
Auto-rejected	0	-	-

Alerts & Notifications

Active Alerts

No active alerts

Alert Thresholds

Metric	Threshold	Action
GMV Growth	<10% MoM	Review acquisition
Approval Rate	<80%	Review AI model
Fraud Rate	>5%	Investigate patterns
API Response	>250ms	Performance review
Payout Failures	>2%	Check integrations
Uptime	<99.5%	Infrastructure alert

Reports

Available Reports

1. Daily Operations Summary - Views, payouts, approvals
2. Weekly Growth Report - Acquisition and retention
3. Monthly Business Review - Full financial analysis
4. Campaign Performance Report - Advertiser metrics
5. Sharer Engagement Report - User activity patterns

Scheduled Reports

• Daily: Operations summary (Slack notification)
• Weekly: Growth metrics (email to team)
• Monthly: Business review (presentation deck)
• Quarterly: Investor update

Data Sources

Connected Systems:

• MongoDB Atlas (primary data)
• Swychr API (payment data)
• Google Cloud Vision (screenshot verification)
• Firebase Analytics (app usage)
• Cloudflare Analytics (web traffic)
• Google Cloud Monitoring (infrastructure)

Refresh Schedule:

• Real-time: Views, payouts, campaign status
• Hourly: Engagement metrics, approval rates
• Daily: Financial reports, cohort analysis
• Weekly: Retention reports, fraud analysis

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Analytics Status

Data Collection: Instrumented Dashboards: Ready Alerts: Configured Reports: Scheduled

Status: Ready for launch. Analytics will populate as users onboard.

Next Steps:

1. Launch to first sharers
2. Begin screenshot verification
3. Onboard first advertisers
4. Monitor marketplace balance
5. Track unit economics