Business Overview

Executive Summary

YeboLink is a B2B customer communications platform targeting businesses that need reliable, scalable messaging infrastructure across multiple channels.

Business Model

Revenue Model: Credit-based SaaS

• Customers purchase messaging credits
• Credits are consumed per message sent
• Different rates for different channels (SMS, WhatsApp, Email)
• No monthly minimums, pay-as-you-go

Target Market

Primary Segments

1. E-commerce - Order notifications, delivery updates
2. FinTech - OTP, transaction alerts, fraud alerts
3. Healthcare - Appointment reminders, health alerts
4. SaaS Platforms - User notifications, onboarding

Geographic Focus

• South Africa (primary)
• Kenya, Nigeria (expansion)
• Rest of Africa (long-term)

Key Metrics

Metric	Current	Target
MRR	Pre-launch	$10K
Customers	0	50
Messages/month	0	1M

Competitive Advantage

1. Local Presence - African-focused with local carrier relationships
2. Unified API - Single integration for all channels
3. Pricing - Competitive rates for emerging markets
4. Support - Local support team in African time zones

Quick Links

• Market Analysis
• Pricing Strategy
• Go-to-Market